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The Founder
I’m Amy Villasana-Moore, founder of Indigo Orchid Advisory. My work sits at the intersection of business systems, operations and organizational transformation, where I help leadership teams make sense of complexity as their companies evolve. My perspective comes from decades of work across CRM, enterprise systems, and cross-functional initiatives. That work spans more than 100 systems initiatives…
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Thinking Behind the Name
Orchids are often thought of as delicate or ornamental, but they’re one of the most complex plant families on earth. Many don’t grow in soil at all. Their roots remain exposed, adjusting constantly to their environment and relying on a narrow set of conditions to flourish. What appears simple on the surface is supported by…
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AEC Industry Focus
I work with architects, engineers, contractors (AEC), and professional services firms; an industry where business systems are well established, often siloed, but increasingly interconnected. As organizations expand their use of ConTech, PropTech, and emerging AI capabilities, the challenge is no longer whether these systems are in place—it’s whether they can keep pace. Growth doesn’t just…
